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Giving Away the Secret Sauce Recipe or Building Brand Loyalty? – Cannabis Companies Selling Seeds to Consumers

Written by on January 24, 2023

While it may seem unusual, several cannabis companies have begun offering marijuana seeds as part of their product line. However, there is a reason behind this decision. Many cannabis companies have observed that individuals who grow their vegetables also purchase fresh produce from a grocery store or farmer’s market. Hence, they believe that providing customers with the option to cultivate their plants will encourage them to purchase more cannabis from the company.

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